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My Biography

A Brief Introduction About Me


Stiliana (Stella) Pernicheva is a graduate from the Sterling Style Academy – New York and French Fashion Institute – ESMOD as an Image Consultant, Personal Stylist, Personal Shopper, and Fashion Designer. Mrs. Stiliana Pernicheva is the WINNER of the 12th BFAs 2016 in Category #9: FASHION PR and STYLE CONSULTANTS. She is awarded for the most active global implementation in Dubai, UAE and Asia of the High French education in fashion with Bulgarian intelligence to build a perfect style and images consulting, in accordance with the criteria of the jury for the annual ranking of stylists and fashion PR from Europe to the world.

With over 12 years of experience in the fashion and design industry as a Personal Shopper, Stylist,and Designer, Stella understands her client’s needs and quickly presents unique items to them according to their personal coloring, body shape and relevant occasions.  She believes that once you look great, it will tremendously increase your confidence and enhance your self-esteem.


Her loyal client base comes from all walks of life including TV personalities, athletes, advertising executives, beauty and health care,financial industry professionals, as well as busy individuals on the go.


Clients enjoy working with her because she is discreet, resourceful, and excellent at generating ideas.  Her goal is to create your best look by taking you to the right places, exposing you to the best offers, and by skilfully creating beautiful works of wardrobe art.


As a Fashion Stylist, Stella is able to style for photo shoots and fashion advertisements, as well as work with celebrity and TV personalities to create their best image. She is also able to create eye catching window displays, which will enable boutiques and fashion brands to ultimately increase their bottom line.